‘Yudkin was far ahead of his time with his idea of nutrition as a subject of great breadth: not just the study of the composition of foods, but the importance of enjoying a variety of fresh foods, and the recognition of the psychological and social factors that cause us to choose certain foods and avoid others’ Independent
‘Worldwide, around 180million tonnes of refined sugar is produced each year and the UK market alone is worth nearly 1billion. Little wonder that no one listened to eminent nutritionist Professor John Yudkin when he called sugar ‘pure, white and deadly’ back in 1972 and quite rightly warned of the links between excessive consumption and heart disease’ Catherine Collins, Principal Dietician, St George’s Hospital


John Yudkin (8 August 1910 – 12 July 1995) was a British physiologist and nutritionist, whose books include This Slimming BusinessEat Well, Slim Well and This Nutrition Business. He became internationally famous with his book Pure, White and Deadly, first published in 1972, and was one of the first scientists to claim that sugar was a major cause of obesity and heart disease.

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